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Organisations have a need to communicate to stakeholders their positions on issues and make audiences aware of their products and services.

Many times the communication need, such as a Web site, is triggered by a change of strategic direction or a new offering. Identifying the reasons of the site’s existence and what it is supposed to achieve are the first step in the process.web-design1

The goals and objectives that are established at the outset of the project inform all future decisions, from site structure and naming conventions used in the navigation to the visual design of the site.The first step in the definition process is interviewing the organisation’s stakeholders to identify the strategic goals of the site, understand key audience needs and identify key competitors.

The goal of the definition step is to identify three measurable key outcomes that are directly related to the strategic goals of the organization. The challenge in this step is limiting the number of goals. Most organizations will have more goals than they know what to do with, and each department believes their individual unit’s goals are the most important. Being able to bring focus to organisational goals will make developing the site easier and make the final product more effective.

In this lesson we are taking the simple approach by opening a template you can download from this source: Download template 001.

This and many other tools you will receive in this Course provide the platform for the Documentation to a successful Project.

Q: Who will benefit from the content of the Website ?

A: The Client or the Owner – In so many cases we have sites that are for the benefit of the Owner.


Or by any other name are the Client, they are investing (Not Paying) in the technology and “Best Practise” used by professionals who can advise them. If you are one of those who wants the Client to get the benefit you may be on the wrong track.

The main purpose of any Website is to benefit the Clients.


1. Simple and direct statements

2. Stunning and attractive Images

3. Actions


When a clear plan emerges from the Definition phase, your Scoping has been successful, your Client get’s that you are looking to create a Client Care Portal, one that is designed to capture the End Game.



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